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Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.

Strong content is the backbone of a business blog. If you’re not sure where to start with your blog, try out these seven post ideas. Share a blog post and engage with consumers in order to continue marketing and growing the business.

Email is a cost-effective marketing method, and most everybody has it at their fingertips! When done correctly, you can easily guide your audience from the subject line to taking your intended action.

It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong!

When it comes to marketing a business, there are a variety of different avenues to choose from. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag. 

The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!

Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.

Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.

Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy!

It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd.

Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.

When it comes to marketing, take it from people who have been there and done that.

There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.

Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage! 

From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.

Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.

When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!

The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission.

Spring cleaning doesn’t have to be just for your personal life. Use this new season to spruce up your marketing efforts.

By taking the time and care to think about your brand and what your business stands for, you’re on your way to creating a brand worth remembering.

Whether you’re finding top new talent or attracting others that want to work with you, LinkedIn will help get you there.

Your employees are the heartbeat of your business.  Make sure they feel special this Employee Appreciation Day! Whether it’s a simple thank you note or an all-out swag bag and care package, do what your team members will love. 

In the world of marketing, evergreen refers to content that stands the test of time. It means the knowledge is relevant today, and it will still be relevant in the months to come. Let’s take a look at why you should invest in evergreen content and how to make it work for your business. 

The art of SEO can help your business be found in a sea of competitors! Whether you focus on paid or organic search, there is ample opportunity to get your business noticed.

Personalized marketing materials are generally more effective at helping you reach your end goal, and the right Customer Relationship Management system can help get you there!

You may not have the marketing budget for a Super Bowl commercial, but that doesn’t mean your business can’t learn something from the big game!

How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care. 

Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life! 

When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

The new year brings with it a whole new set of challenges for small business professionals. However, by taking intentional steps, you can set yourself up for success, no matter what may come your way throughout 2022.

Pivoting is a natural part of every marketing strategy, no matter how big or small your brand. Here’s to a creative 2022 filled with your best marketing campaigns yet!

We’re less than a month from the beginning of 2022, which means it’s time to come up with a game plan for your marketing efforts in the new year.

If you aren’t sure where to start, leave it to us - the professionals! Take your idea and brainstorm with experts so you can come up with the perfect direct mailer this holiday season.

Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business. 

Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Remember to take your time this holiday season to produce your best efforts!

Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed.

Now is the time to take charge of your marketing efforts to reach your customers in their year-end shopping efforts. Plus, it’s the perfect time of year to show your customers you care, which will undoubtedly build strong relationships for the new year. 

If you’ve been sitting on the same exact branding for the past 20 years, it may be time to think about a refresh. But before you go rushing into a rebrand, check out these tips to update your look while still maintaining your core identity. 

How will you show your customers how much they mean to you? After all, without them you wouldn’t be in business! Make sure that whatever you decide to do, you do it from the heart.

Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return.

Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success.

Email marketing doesn’t have to be scary, but it can be scary good! Stick to these basic email marketing rules and your campaign is off to a hauntingly good start.

You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.

While you may think that marketers and football players are far from alike, that’s not exactly true. There’s actually a ton to learn from the sport of football.

The changing season is a great reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives.

When your team members love working for your business, it shows. It’s important to ensure you build a company culture that lasts. After all, your team members are the heart and soul of your company. When they’re happy, good work also gets done.

In order to become a brand that your audience knows, loves and trusts, your branding plays a major role.

Why should you begin planning your strategy so early? We’re glad you asked. Check out these reasons to stop delaying and start planning today.

Remember—you’re the director of your own marketing success when it comes to video production. Who knew one of the keys to success could be sitting in your pocket in the form of a smartphone!

The possibilities are endless when it comes to printed products to help drive forward your marketing efforts. Put your creative cap on and consider what you can design!

While the Olympics are incredibly different from your business and marketing efforts, there are always lessons to be learned from the events going on around us. Take this opportunity to learn from some of the world’s best athletes!

The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?

In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.

Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.

How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.

In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.

Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.

Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.

How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan.

Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.

Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.

Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.

How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par.

In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.

At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.

We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.

If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.

There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out these printed product ideas and the benefits of choosing each for your next marketing campaign.

There’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. Check out these seven tried and true marketing strategies that will help your business grow—no ifs, ands, or luck about it.

While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.

To be a leader, be yourself and have the confidence to take charge without overstepping or micromanaging. With these tips, you’re on the right path to becoming a better and more valued leader.

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.

What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics.

It’s time to gift some swag to those you love most. Not only does it show your customers and employees that you care, but it also keeps your brand top of mind.

While in-person networking events are less common right now, that doesn’t mean your days of networking are done. In fact, there are countless ways to make connections virtually that are just as strong (if not stronger) than those you might have made at an in-person event.

Now is the time to foster creativity, to embrace the digital landscape and to make shifts where you’re able. These hard times won’t last forever, but it’s important to be agile while they last.

While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.

2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.

2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back

Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.

While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.

Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.

Even if you aren’t in the job market, an online website could help you land your next big client or business deal.

While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.

Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests.

In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.

When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives.

While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.

Get out there and frighten your potential customers with how much they’re going to love you.

Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging.

Minuteman Press - Buffalo acquires Minuteman Press - Williamsville and will expand products and services.

While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.

Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works.

Around the block is a series of blogs featuring our local neighbors of the 500 Block of Main Street and the Electric District of downtown Buffalo. This Blog is about our newest neighbor GrayLynn Gin Bar and Market.

There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.

Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?

In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.

Your business can meet with potential customers where they are, while generating leads and saving you money.

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.

If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.

When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.

Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.

Get a closer look at local businesses! Today we talk about a recent visit to Ellicottville Brewing Company and some of what they have to offer their customers!

Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.

Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.

Adapting your business during COVID, we have the necessary signs, posters and floor graphics to stay complient

7 Fun Summer Things to do in Buffalo, New York during Covid, or anytime.

There are many types of Business Cards to fit your look and style.

Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

How to reach the younger population with 6 easy ways.

Overwinter Coffee is our favorite coffee shop in the Electric District in Buffalo, NY

Blog Series about the businesses in the Electric District of Buffalo, NY

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.

When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

What makes a good business card. Tips for making your business card great.

7 easy ways to ensure your company stays open during the COVID-19 pandemic

There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.

Promoting your business is essential in showing current and prospective customers what your business is all about.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

If you’re struggling to create an effective landing page for your business, check out these top 10 tips.

Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.

While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.

When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.

If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.

Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?

Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.

Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.

Commit to change with this handful of new approaches to your marketing efforts.

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.

‘Tis the season of giving, but for your small business, that might be easier said than done.

An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.

Improve your email address capture to boost your distribution list and sales.

Learn what UX is and how to apply it to your company’s marketing, chiefly your website.

Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.

Even in the digital age, print's time-tested and proven effectiveness deserve to be part of your next campaign.

You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.

Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.

Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.

Here are just a few benefits you might discover when you join a professional organization.

If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.

Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.

It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference anytime.

If you're ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.

Blogs can do a lot for your business, and we're here to tell you exactly what benefits they can deliver.

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. We’re here to tell you all about these marketing tools and why you should be using them.

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. By using you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.

In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.

Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.

There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

With the Fourth of July coming up this week, it's important to consider ways in which you might try to maximize your marketing efforts.

Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.

Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.

If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.

Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.

Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.

With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.

If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.

Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand's story.

The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.

Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.

Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.

There’s no doubt about it: Webinars can increase your bottom line. Here’s why.

How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.

Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.

There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.

When it comes to content marketing for your business, an eBook is a great step. If you're not sure where to start, here are some big ideas for your next business eBook.

There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.

Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.

Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.

To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.

If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.

Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.

The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.

If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.

Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.

With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.

With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.

Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an appealing logo for your business.

Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.

Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.

To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.

By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.

While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.

So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.

Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!

When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.

Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.

The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.

If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.

What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.

As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.

If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.

A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.

If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.

With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.

In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.

Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.

Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.

You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?

While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.

If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.

If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

2018 will be here soon, and with it comes new innovations, strategies and marketing trends to help expand your network and grow your professional business.

If you’re the procrastinating type—or even if you’re not—we have seven last minute Christmas marketing ideas you can start taking advantage of today.

With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.

Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.

Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.

With technology, social media usage has also only gone up. Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.

Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.

Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.

Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.

If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.

Humor has shown to be a valuable component of leadership, and actually makes you a better leader in your own life. So, let’s get cracking and let the good times roll.

For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.

How do you know when your website needs an update? Today we're going to find out. Let's take a look at how you can find the five signs it's time for a website redesign.

When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.

What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.

Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”

How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.

If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.

Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.

Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.

Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.

What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities.

There is a right and a wrong way to practice patriotic marketing. Today, we’re going to talk about patriotic marketing: how to show your pride and your brand this Fourth of July.

Instagram is a great resource for marketing personal or professional brands. If you’re still not sold on the site, we’ve got some reasons why you should be on Instagram.

There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.

How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.

Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.

The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we're going to learn how.

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

With today's competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.

Just like our homes, businesses need a little freshening up every now and then. Today, we're going to talk about six solutions to spring clean your small business.

How can a small business use GIFs to promote its brand and draw in customers? Today we're going to take a look at how your marketing can get groovy with GIFs.

Memes are a great way to engage with customers, but they also run a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

If you want to grow your business and market through online communication, here are a few reasons why you should implement LinkedIn into your social media strategy.

How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world.

How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.

This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.

What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way?

There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved?

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.

Technology sounds great, but how can it benefit your business? Turns out, in a lot of ways. Check out these ways you can leverage augmented reality to grow in 2017.

What do you plan to do to keep up with the trends of 2017? If you’re feeling unsure, check out these five suggestions for your business to stay relevant in the new year.

Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base.

How can your company get a jump start on the New Year? Check out these mobile marketing trends for 2017 that your small business can take advantage of today.

This holiday season, don't let your business miss out on the biggest spending time of the year. Stand out from the crowd by trying these four happy holiday marketing tips.

How can your company get in on the popular #hashtag action? By using them to market your brand, of course! Check out these useful tips on how your business can use hashtags to its advantage.

This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.

In today's visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business?

Check out these five steps to choosing a domain name for your organization that will boost consumer engagement and drive traffic to your website.

For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers.

Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.

Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.

If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign.

Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.

When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.

How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.

If you’re still unsure about what you should avoid while marketing for your small business, check out these top categories.

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.

Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.

How can your business take advantage of the guerrilla marketing phenomenon? Here are six ideas to get you started.

While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.

If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go.

Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself?

Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.

Today, let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.

Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.

Today, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.

When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.

They say laughter is the best medicine, and for your marketing strategy, that just might be true. Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.

It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course.

If you’re struggling to create an effective landing page for your business, check out these top 10 super awesome tips.

You could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.

No two people are the same. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.

There are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan.

Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they're done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.

Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.

Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.

The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.

There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.

Sometimes when you want to improve your marketing efforts, it starts from further back. Check out these productivity tips to help make sure you’re on top of your marketing game always.

In the days of marketing past, an elevator pitch was all the rage. Picture this—you hop in the elevator and have one chance to pitch your idea before the doors open and your prospect skips off into the sunset.

Many small businesses struggle to find an audience. Oftentimes it's because they haven't been able to create a brand.

If your website doesn't have some sort of call to action, there’s a good chance you’re losing out on sales. Go on, tell your readers what to do.